Genre.

Genre - In film theory, genre refers to the method of film categorization based on similarities in the narrative elements from which films are constructed.

Key Concepts -

Why is genre important? - Genre sets the tone for the film, and is like a base that is built upon to create the film, we use genre to build upon as once you have that, you can begin to link in all the elements for that particular film. For example once you have the horror genre you can link in things such as blood, death, quick shots, suspense and tension.

These elements then enable the audience to recognise what type of film they are watching.

Horror is appealing to the audience it always keeps them in suspense and on cliffhangers, keeping the audience on edge and always wanting to know what is going to happen next.